Privacy Policy

1. Who We Are

RMI Cars UK ("we", "us", "our") is a used car dealership registered in England and Wales, operating from 6 Combe Road, Watford WD18 6LD, United Kingdom. Our website address is https://www.rmicars.com.

We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect and process the following personal data:

• Identity Data: First name, last name.
• Contact Data: Email address, telephone number, postal address.
• Enquiry Data: Vehicle preferences, messages sent via our contact form or test drive booking form.
• Technical Data: IP address, browser type, pages visited, time spent on our site (via cookies and analytics).
• Marketing Data: Your preferences in receiving marketing communications from us.

3. How We Use Your Data

We use your personal data in the following ways:

• To respond to your vehicle enquiries and contact requests.
• To schedule and manage test drives.
• To process any finance applications or trade-in enquiries.
• To send you relevant marketing communications where you have consented.
• To improve our website functionality and user experience.
• To comply with legal and regulatory obligations.

4. Legal Basis for Processing

We rely on the following lawful bases to process your personal data (as per UK GDPR Article 6):

• Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g., newsletter sign-up).
• Contractual Necessity: Where processing is necessary to fulfil a contract with you or take steps at your request before entering a contract.
• Legitimate Interests: Where it is in our legitimate business interests and these are not overridden by your rights.
• Legal Obligation: Where we must process your data to comply with a legal obligation.

5. Data Sharing

We do not sell your personal data. We may share your data with:

• Finance partners and lenders, where you have requested a finance quotation.
• IT service providers who assist in operating our website (subject to data processing agreements).
• Legal authorities where required by law.

6. Data Retention

We retain your personal data for no longer than is necessary for the purposes for which it was collected. Enquiry records are typically held for up to 3 years. Financial transaction records are retained for 7 years in compliance with HMRC requirements.

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of Access – Request a copy of the personal data we hold about you.
• Right to Rectification – Ask us to correct inaccurate or incomplete data.
• Right to Erasure – Request deletion of your personal data ("right to be forgotten").
• Right to Restrict Processing – Ask us to limit how we use your data.
• Right to Data Portability – Receive your data in a structured, machine-readable format.
• Right to Object – Object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us at info@rmicars.com.

8. Cookies

We use cookies to improve your browsing experience. Please see our Cookie Policy for full details.

9. International Transfers

Where we transfer data outside the UK (e.g., to analytics providers), we ensure appropriate safeguards are in place in accordance with UK GDPR Chapter V.

10. How to Complain

If you are unhappy with how we handle your data, you may raise a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO):

https://ico.org.uk
Helpline: 0303 123 1113

11. Contact Us

RMI Cars UK
6 Combe Road, Watford WD18 6LD
Email: info@rmicars.com
Phone: +44 7904 772207